logo

Introduction to the Healthcare

Course overview

Embark on a comprehensive journey throughout this course, gaining valuable insights into the application of digital marketing tactics and the development of effective strategies. The course employs a social learning approach, encouraging you to share thoughts and opinions with co-learners, while practical exercises ensure the application of newfound knowledge.

Introduction to the Healthcare

icon

TBA

icon

TBA

icon

TBA

icon

TBA

User Journeys and Personas

  • Defining personas in digital marketing
  • Crafting personas for digital marketing
  • Utilizing and refining personas
  • Exploring user journey maps in digital marketing
  • Mapping user journeys for digital marketing
  • Leveraging user journey maps for best practice digital marketing

Content Marketing

  • Unpacking the essence of content marketing
  • Identifying challenges in content marketing
  • Aligning content marketing with user journey stages and personas
  • Considering content marketing channels
  • Best practices in content marketing
  • Optimizing content marketing

Content Marketing

  • Unpacking the essence of content marketing
  • Identifying challenges in content marketing
  • Aligning content marketing with user journey stages and personas
  • Considering content marketing channels
  • Best practices in content marketing
  • Optimizing content marketing