logo

Certification in Computer Studies and Technology

Course overview

Embark on a comprehensive journey throughout this course, gaining valuable insights into the application of digital marketing tactics and the development of effective strategies. The course employs a social learning approach, encouraging you to share thoughts and opinions with co-learners, while practical exercises ensure the application of newfound knowledge.

Certification in Computer Studies and Technology

icon

TBA

icon

TBA

icon

TBA

icon

TBA

Digital Marketing in Perspective

  • Understanding digital marketing
  • Evolution in digital adoption and perpetual change
  • Navigating audience attention and noise
  • Technological drivers of change and innovation
  • Current trends in digital marketing
  • Emphasis on objectives and the user journey

User Journeys and Personas

  • Defining personas in digital marketing
  • Crafting personas for digital marketing
  • Utilizing and refining personas
  • Exploring user journey maps in digital marketing
  • Mapping user journeys for digital marketing
  • Leveraging user journey maps for best practice digital marketing

Content Marketing

  • Unpacking the essence of content marketing
  • Identifying challenges in content marketing
  • Aligning content marketing with user journey stages and personas
  • Considering content marketing channels
  • Best practices in content marketing
  • Optimizing content marketing

Marketing Channel Objectives

  • Aligning digital marketing objectives with organizational and audience goals
  • Addressing the pitfalls of vanity metrics
  • Distinguishing primary, secondary, and tertiary objectives
  • Employing channel analytics and web analytics for objectives
  • Moving beyond the last click
  • Utilizing objectives for campaign iteration and optimization

Vocational Relevance:

The role of a Digital Marketing Specialist ranks among the top ten most in-demand jobs, with over thousands are job openings, as per LinkedIn. This course, developed in collaboration with industry experts Target Internet, ensures that you stay ahead in this ever-evolving digital landscape. Target Internet, renowned for their leadership in digital marketing training and experience in executing campaigns for many prestigious brands.

Vocational Relevance:

By the conclusion of this course, you will possess the skills to:Identify and comprehend the latest trends in digital marketingDevelop user journeys and user journey mapsEvaluate user journey maps and strategize improvementsDesign effective content marketing strategiesEstablish, set, and measure digital marketing objectives

Learner Support:

This self-directed course offers no tuition, allowing you the flexibility to learn at your own pace. Engage in collaborative learning by sharing thoughts and opinions with fellow learners throughout the course.

Teaching and Assessment:

Delivered through social learning, the course incorporates video, audio, and written tutorials. Flexibility is key, allowing you to learn at your own pace. Various questions, reflections, and short exercises will be presented to enhance your understanding. At the end of each section, multiple-choice questions will test your knowledge, and to receive a Certificate of Completion, you must achieve at least 60% of the test.